Recognized as a living legend within the skateboarding world and surrounding fashion communities, Salvador Lucas Barbier helped revolutionize skateboarding style and fashion in the nineties as an accomplished professional athlete. With endorsement contracts with some of the industry’s top brands, Mr. Barbier had several well performing signature shoes, hardware and apparel items sold globally with his pro insignia. After his professional career, Mr. Barbier moved into the industry as a brand entrepreneur starting his high end mens denim and accessories brand SLB in 2007. With the success of SLB in both domestic and international markets, Mr. Barbier moved on to open his first SLB storefront in the then exploding retail strip of LA’s Fairfax district. With more than 20 years in the fashion and action sports industries, Mr. Barbier keeps a keen fashion sense and an always close-to-market awareness of emerging trends and styles coupled with a career’s worth of deep industry relationships within the design, fashion and skateboarding worlds.